Design guidelines
Make sure you don't use any trademarked logos or phrases of a specific school or organization. You can use refer to state names and usually mascot names, but be sure to look below at some of the good and bad examples. Submit designs that are 400 pixels wide by 400 pixels high. We have to approve your design before it is posted on the site, so make it good!
If you have a great design, we will approve the design and then users will be able to vote on whether they would purchase the shirt or not. If your design gets over 500 votes, then we will most likely print your design (if our lawyer gives it the go ahead). If we print your design, you will receive $1 for every shirt we print. We handle all of the shipping, printing, and promoting (but it does help if you promote the shirt as well of course).
Here are some examples of things NOT to do:
- A design with the exact logo of the rival school you are parodying
- A design with the words "The University of...." or "University whatever"
- A design that uses gross profanity, pornography, or racial/group slurs (we don't mind a big middle finger or something, but try and keep a little tasteful)
- A design that uses the text of an obscure mascot (for example, the Nittany Lions). You can refer to the Lions, as this is a more general term that can't be trademarked, but Nittany Lions can refer only to the Penn State University and can not be accepted.
- You can't refer to specific university names, like Tulane or Howard. Most of our large rivalries are large state schools, so we aren't too worried about this.
Here are some examples of things you CAN do to be successful:
- Make sure you create a design that is 400 by 400 pixels.
- Make the background color the color of the shirt you want it to be printed on.
- Create a clever, humorous saying against your rival school (for example: we have a design that says "Buckeyes, more like Suckeyes") that does not refer exactly to the University
- Add a graphic element somehow to give the design extra appeal and style. For the anti Texas shirts, we had a designer draw an upside hand symbol. The designer didn't use a trademarked logo that was upside down, but created an original work, so we can legally print the shirts.
- Go simple. Sometimes simple works like: "[Insert Rival Name] Sucks" inside a state outline of Michigan. You can submit multiple designs, so go crazy.
- You can refer to mascot names as long as they are general in description (Longhorns, Lions, Eagles, Trojans, etc.)
Honestly, we don't know what to expect. We hope to see some pretty creative designs be discovered on the site. We will most likely approve any design that is submitted, but if your design gets popular (which is the goal) then we will want to print the design after our lawyer makes sure we won't get sued or anything crazy like that.